To assist in delivering social policies.
- A charity concerned with ensuring the elderly did not succumb to hypothermia wanted to understand the extent of the problem, how far the over-sixties understood the causes and dangers of being cold and the strategies they adopted to stay warm.
- A PR company acting for a charity wanted to understand the attitudes and concerns of property rich but cash poor retired people towards the maintenance of their properties and the financing and other options available to them.
- A campaigning group wanted to ascertain the extent and nature of public support for a proposed development among residents living in the area.
- A local authority wanted to understand what content and design elements would make its proposed free newspaper most attractive to local residents.
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