Focus groups and in-depth interviews designed to explore how people relate to different topics and issues.
- A public sector quango wanted to understand how it was viewed by its stakeholders in the health sector and the direction they felt it should be heading.
- A watchdog considering a name change wanted to explore the reactions of industry stakeholders and the general public to the proposed options.
- A training company wanted to understand how its customers determined when to use outside training facilitators and how satisfied they were with the services they had received.
- An independent school was considering a number of radical reforms to underpin its future development and wanted to understand how parents and heads of feeder schools felt about the school and a number of strategic options it was considering.
- A law firm wanted to understand how it was perceived by current, past and potential clients as part of a process of developing a new brand proposition.
- A leading regional publishing group was considering redesigning the format of its local newspapers and wanted the views of its readers on the strengths and weaknesses of its publications and their response to a number of redesign propositions.
- A charity concerned with ensuring the elderly did not succumb to hypothermia wanted to understand the extent of the problem, how far the over-sixties understood the causes and dangers of being cold and the strategies they adopted to stay warm.
- A PR company acting for a charity wanted to understand the attitudes and concerns of property rich but cash poor retired people towards the maintenance of their properties and the financing and other options available to them.
- A local authority wanted to understand what content and design elements would make its proposed free newspaper most attractive to local residents.
- A building materials campaigning group wanted to know how architects chose construction materials and the relative strengths and weaknesses of the materials they represented.