Performance of businesses/organisations
| Title | Description | Download |
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| Unlocking Brand Energy – Professional Marketing Magazine – April 2005 | Explores the way in which brand energy works for professional firms. |
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| Releasing the Energy Article in Argent, the Journal of the Financial Services Forum, March 2005 | Explores how internal communications can be used to enable financial services organisations to realise and deliver their brand values more effectively. To receive a sample issue of Argent please email rn@thefsforum.co.uk |
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| Can you measure the ROI on Corporate Communications? This paper formed the basis for an article entitled ‘Calculating ROI – A Dubious Business?’ published in Strategic Communications Management, April/May 2004 | Casts a sceptical look over attempts to calculate ROI on corporate communications |
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| An issue of Trust. BrandEnergy Research Occasional Paper, November 2004 | Explores the nature of trust, how businesses create and destroy trust and how it can be measured and diagnosed |
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| Measuring Intangible Equity. Paper presented to Henley Corporate Governance Conference special interest group - October 2005 | Postulates a new theory of intangible equity that can be measured and diagnosed within a holistic framework |
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| Brand Energy: Managing and Understanding Brands Admap March 2004 | Developing the case for holistic research into how brands are working If you are interested in this paper please email info@brandenergyresearch.com |
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