Methodology
| Title | Description | Download |
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| The Relationship Hierarchy Model -A framework and measures for understanding how relationships create value Tomorrow’s Relationships – Unlocking value, report published by Tomorrow’s Company, June 2014 http://tomorrowscompany.com/tomorrows-relationship | Presents the Relationship Hierarchy Model as a framework for understanding how value is created through relationships and a proven approach to measuring them. |
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| If That’s the Answer, What is the Question? Are You Asking the Right Questions in Your staff Surveys? Article in Communicators (Journal of the British Association of Communicators in Business), May 2009 | Argues that employee surveys are asking the wrong questions in the wrong way |
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| Are Your Employee Surveys Really Helping You Manage Your Internal Communication? Article in CW Bulletin, 9 April 2009 | Explores the limitations of agree/disagree scale questions in researching internal communications |
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| Employee surveys: The case against the "agree/disagree" scale. Published on the Simply-Communicate website, January 2009 http://www.simply-communicate.com/cgi-bin/item.cgi?id=1105&d=68&h=60&f=75&dateformat=%25e-%25h-%25y | Presents further arguments against the use of the agree/disagree scale as the predominant question technique in employee surveys as explored in the authors book "What are Your Staff trying to Tell You? Revealing Best and Worst Practice in Market Research" |
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| The Fallacies of Using Agree/Disagree Scales in Employee Surveys, published on www.marketresearchworld.net December 2008 | Presents some of the key arguments against the use of the agree/disagree scale as the predominant question technique in employee surveys as explored in the authors book "What are Your Staff trying to Tell You? Revealing Best and Worst Practice in Market Research" |
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| Reconstructing Research for the 21st Century, Research World, December 2006 published by ESOMAR www.esomar.org | Greatly summarised version of ESOMAR paper (see Breaking Down Barriers:Reconstructing Research for the 21st Century, below) |
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| Breaking down barriers: Reconstructing market research for the 21st Century, ESOMAR Congress 2006 | Argues that market research practices have evolved the way they have for historical reasons but they have lost touch with leading edge business thinking and therefore need to be reconstructed to meet 21st century needs. If you are interested in this paper please contact ESOMAR or email info@brandenergyresearch.com |
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| Understanding Brand Energy, Paper presented to the Admap/WARC 7th Annual Advertising Research Seminar, London 21 October 2004 | Argues for a new way of looking at research for advertising evaluation based on taking a holistic view of how the brand works |
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| Maximising Customer Loyalty Through Successful Application of Customer Satisfaction Research AIC Conference: Building Customer Driven Telecoms, September 1995 | Exploration of the methods used to understand markets with a focus on mobile telecoms |
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