Customer satisfaction
| Title | Description | Download |
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| Reconstructing Research for the 21st Century, Research World, December 2006 published by ESOMAR www.esomar.org |
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| Breaking down barriers: Reconstructing market research for the 21st Century, ESOMAR Congress 2006 | Argues that market research practices have evolved the way they have for historical reasons but they have lost touch with leading edge business thinking and therefore need to be reconstructed to meet 21st century needs. If you are interested in this paper please contact ESOMAR or email info@brandenergyresearch.com |
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| Maximising Customer Loyalty Through Successful Application of Customer Satisfaction Research | Exploration of the customer satisfaction measures and methods used to understand markets with a focus on mobile telecoms. |
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| Survey Research for Managers – How to Use Surveys in Management Decision-making Book published by Macmillan, 1988, republished in paperback, 1991 |
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