Corporate communications/reputation/CSR

Title Description Download
Reconstructing Research for the 21st Century, Research World, December 2006 published by ESOMAR www.esomar.org

Greatly summarised version of ESOMAR paper (see Breaking Down Barriers:Reconstructing Research for the 21st Century, below)
Breaking down barriers: Reconstructing market research for the 21st Century, ESOMAR Congress 2006

Argues that market research practices have evolved the way they have for historical reasons but they have lost touch with leading edge business thinking and therefore need to be reconstructed to meet 21st century needs.

If you are interested in this paper please contact ESOMAR or email info@brandenergyresearch.com

 Not Available
Can you measure the ROI on Corporate Communications? This paper formed the basis for an article entitled ‘Calculating ROI – A Dubious Business?’ published in Strategic Communications Management, April/May 2004


Casts a sceptical look over attempts to calculate ROI on corporate communications
Understanding the Intangibles as the Real Drivers of Value. BrandEnergy Research Occasional Paper, November 2004

Explores the thinking behind the OFR and its implications for how we should be thinking about the intangibles of the business and how they create value
An issue of Trust. BrandEnergy Research Occasional Paper, November 2004

Explores the nature of trust, how businesses create and destroy trust and how it can be measured and diagnosed
Measuring Intangible Equity. Paper presented to Henley Corporate Governance Conference special interest group - October 2005


Postulates a new theory of intangible equity that can be measured and diagnosed within a holistic framework
Injecting Brand Energy into the Management of Corporate Communications, BrandEnergy Research Occasional Paper, October 2004


Explores the changing role of the corporate communications director in a business environment where value, and the drivers of value creation are increasingly being recognised as intangible
Survey Research for Managers – How to Use Surveys in Management Decision-making Book published by Macmillan, 1988, republished in paperback, 1991

Book exploring how to apply research in different areas of business and government

 Not Available