Qualitative and quantitative market research, customer satisfaction, employee, corporate reputation and social research.

Corporate reputation research Customer satisfaction research Employee surveys Marketing research Social research Consultancy and training Qualitative research Quantitative research Desk research

Papers and Articles

Public sector

Title	Description	Download
How employee surveys are getting it wrong Article published in Laria News July 2009	Argues that most LA employee surveys ask the wrong questions and fail to identify the right issues	N/A

Why the Place Surveys will not help local government, Laria News, October 2008	Explains why, although Place Shaping is an excellent idea, the Place Surveys fail to provide the right information to support it.

Understanding the brand in local government , Public Sector Executive magazine, March/April 2007	Argues that the notion of the brand as used for consumer products does not work for LAs. Adopting a more experiential notion enables LAs to put their brand at the centre of their thinking and link it to their core development strategies. This is a text version of a talk delivered to the LARIA Conference in March 2007: See LARIA Annual Conference 2007 at http://www.laria.gov.uk

Brand Energy & Place Brands – Local Authorities Research Intelligence Association (Laria) Newsletter – June 2005	Article by Peter Hutton & Malcolm Allan which suggests that the new concepts of brand energy and place brands could transform the approach to strategic research in local government.

Survey Research for Managers – How to Use Surveys in Management Decision-making Book published by Macmillan, 1988, republished in paperback, 1991	Book exploring how to apply research in different areas of business and government	N/A

Links | Testimonials
© 2007 BrandEnergy Research, BrandEnergy is a registered trademark.
BrandEnergy Research Limited is a Private Limited Company registered in England and Wales.
Registration number 4859227.

+ 44 (0) 208 661 2293

info@brandenergyresearch.co.uk

Site Designed & Developed by www.brandwebdesigns.com