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Unlocking Brand Energy – Professional Marketing Magazine – April 2005
Explores the way in which brand energy works for professional firms.
ARTICLE: Unlocking Brand Energy – Professional Marketing Magazine – April 2005
Releasing the Energy Article in Argent, the Journal of the Financial Services Forum, March 2005

Explores how internal communications can be used to enable financial services organisations to realise and deliver their brand values more effectively.

To receive a sample issue of Argent please email rn@thefsforum.co.uk

ARTICLE: Releasing the Energy Article in Argent, the Journal of the Financial Services Forum, March 2005
Can you measure the ROI on Corporate Communications? This paper formed the basis for an article entitled ‘Calculating ROI – A Dubious Business?’ published in Strategic Communications Management, April/May 2004

Casts a sceptical look over attempts to calculate ROI on corporate communications

ARTICLE: Can you measure the ROI on Corporate Communications? This paper formed the basis for an article entitled ‘Calculating ROI – A Dubious Business?’ published in Strategic Communications Management, April/May 2004
An issue of Trust. BrandEnergy Research Occasional Paper, November 2004
Explores the nature of trust, how businesses create and destroy trust and how it can be measured and diagnosed
ARTICLE: An issue of Trust. BrandEnergy Research Occasional Paper, November 2004
Measuring Intangible Equity. Paper presented to Henley Corporate Governance Conference special interest group - October 2005
Postulates a new theory of intangible equity that can be measured and diagnosed within a holistic framework
ARTICLE: Measuring Intangible Equity. Paper presented to Henley Corporate Governance Conference special interest group - October 2005
Brand Energy: Managing and Understanding Brands Admap March 2004

Developing the case for holistic research into how brands are working

If you are interested in this paper please email info@brandenergyresearch.com
ARTICLE: Brand Energy: Managing and Understanding Brands Admap March 2004
 
 


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