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Papers and Articles

Methodology

Title	Description	Download
If That’s the Answer, What is the Question? Are You Asking the Right Questions in Your staff Surveys? Article in Communicators (Journal of the British Association of Communicators in Business), May 2009	Argues that employee surveys are asking the wrong questions in the wrong way

Are Your Employee Surveys Really Helping You Manage Your Internal Communication? Article in CW Bulletin, 9 April 2009 http://www.iabc.com/cwb/archive/2009/0409/PointofView.htm	Explores the limitations of agree/disagree scale questions in researching internal communications	N/A

Employee surveys: The case against the ‘agree/disagree’ scale. Published on the Simply-Communicate website, January 2009 http://www.simply-communicate.com/cgi-bin/item.cgi?id=1105&d=68&h=60&f=75&dateformat=%25e-%25h-%25y	Presents further arguments against the use of the agree/disagree scale as the predominant question technique in employee surveys as explored in the author's book ‘What are Your Staff trying to Tell You? Revealing Best and Worst Practice in Market Research’

The Fallacies of Using Agree/Disagree Scales in Employee Surveys, published on www.marketresearchworld.net December 2008	Presents some of the key arguments against the use of the agree/disagree scale as the predominant question technique in employee surveys as explored in the author's book ‘What are Your Staff trying to Tell You? Revealing Best and Worst Practice in Market Research’

Reconstructing Research for the 21st Century, Research World, December 2006 published by ESOMAR www.esomar.org	Greatly summarised version of ESOMAR paper (see Breaking Down Barriers:Reconstructing Research for the 21^st Century, below)

Breaking down barriers: Reconstructing market research for the 21st Century, ESOMAR Congress 2006	Argues that market research practices have evolved the way they have for historical reasons but they have lost touch with leading edge business thinking and therefore need to be reconstructed to meet 21^st century needs If you are interested in this paper please contact ESOMAR email info@brandenergyresearch.com	N/A

Understanding Brand Energy, Paper presented to the Admap/WARC 7th Annual Advertising Research Seminar, London 21 October 2004	Argues for a new way of looking at research for advertising evaluation based on taking a holistic view of how the brand works

Maximising Customer Loyalty Through Successful Application of Customer Satisfaction Research AIC Conference: Building Customer Driven Telecoms, September 1995	Exploration of the methods used to understand markets with a focus on mobile telecoms

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