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Papers and Articles

Employee research/internal communications

Title	Description	Download
How to Measure Internal Communication CW Bulletin, October 2011 http://www.iabc.com/cwb/archive/2011/1011/Hutton.htm	Provides helpful tips on how to use surveys in the management of internal communications.

Employee engagement – are you training in the right skills? Article drafted for Training Journal, October 2011	Introduces the Employee Engagement Wheel as a framework for understanding the different facets fo the business that employees need to engage with.

Employee Engagement – Are You Covering the Right Bases? Lamberhurst Corporation newsletter, January 2011	Provides an innovative framework for understanding the different facets of employee engagement

Can you really trust your Employee Engagement score? Simply-communicate.com, November 2010 http://www.simply-communicate.com/news/can-you-really-trust-your-employee-engagement-score	Questions the validity of reducing employee engagement to a single score

Focus on Employee Engagement - A Lamberhurst Corporation Think Piece	Argues that the phenomenon of employee engagement is nothing new, it is multi-faceted and should not be reduced to one single issue or measure

How employee surveys are getting it wrong	Argues that most LA employee surveys ask the wrong questions and therefore fail to identify the right issues

If That’s the Answer, What is the Question? Are You Asking the Right Questions in Your staff Surveys? Article in Communicators (Journal of the British Association of Communicators in Business), May 2009	Argues that employee surveys are asking the wrong questions in the wrong way

Are Your Employee Surveys Really Helping You Manage Your Internal Communication? Article in CW Bulletin, 9 April 2009 http://www.iabc.com/cwb/archive/2009/0409/PointofView.htm	Explores the limitations of agree/disagree scale questions in researching internal communications

Engagement Surveys: Gallup and Best Companies face criticism http://www.hrmagazine.co.uk/news/features/893291/Engagement-Surveys-Gallup-Best-Companies-face-criticism/	Article in HR Magazine by Peter Cush, 1 April 2009, featuing interviews with Peter Hutton and spokespersons from Gallup and Best Companies as they defend their methodologies against the criticsms made in Peter's recently published book.	N/A

Why now could be a good time to consider undertaking an employee survey, Lamberhurst Corporation Newsletter, February 2009. http://www.marketmailer.co.uk/rwcode/content.asp?SID=8&SiteID=27&Email=peter.hutton@lamberhurst.com&Section=3058	Argues that surveys can be a good way of helping companies realise the potential of their human resources and provides guidelines on how to create an effective employee survey

Employee surveys: The case against the ‘agree/disagree’ scale. Published on the Simply-Communicate website, January 2009 http://www.simply-communicate.com/cgi-bin/item.cgi?id=1105&d=68&h=60&f=75&dateformat=%25e-%25h-%25y	Presents further arguments against the use of the agree/disagree scale as the predominant question technique in employee surveys as explored in the author's book ‘What are Your Staff trying to Tell You? Revealing Best and Worst Practice in Market Research’

The Fallacies of Using Agree/Disagree Scales in Employee Surveys, published on www.marketresearchworld.net December 2008 http://www.marketresearchworld.net/index.php?searchword=peter+hutton&option=com_search&Itemid=	Presents some of the key arguments against the use of the agree/disagree scale as the predominant question technique in employee surveys as explored in the author's book ‘What are Your Staff trying to Tell You? Revealing Best and Worst Practice in Market Research’

Employee Advocacy, Published in the Managing Partners’ Forum ‘100 Best Professional firms to work for 2008’, April 2008	Discusses the link between employee engagement and brand advocacy. Suggests there are three ‘brands’ you want your staff to advocate: the employer, product/service and corporate citizen brands. It suggests the best way to research them is to avoid questionnaires consisting of standardised agree/disagree statements.

Reconstructing Research for the 21st Century, Research World, December 2006 published by ESOMAR www.esomar.org	Greatly summarised version of ESOMAR paper (see Breaking Down Barriers:Reconstructing Research for the 21^st Century, below)

Breaking down barriers: Reconstructing market research for the 21st Century, ESOMAR Congress 2006	Argues that market research practices have evolved the way they have for historical reasons but they have lost touch with leading edge business thinking and therefore need to be reconstructed to meet 21^st century needs If you are interested in this paper please contact ESOMAR email papers@brandenergyresearch.com	N/A

Why employee surveys are failing to deliver, the Hub for internal communicators, Melcrum, February 2006	Develops the argument for not relying just on agree/disagree statements in employee surveys and outlines best practice

Releasing the Energy Article in Argent, the Journal of the Financial Services Forum, March 2005	Explores how internal communications can be used to enable financial services organisations to realise and deliver their brand values more effectively. To receive a sample issue of Argent please email rn@thefsforum.co.uk

Understanding the Intangibles as the Real Drivers of Value. BrandEnergy Research Occasional Paper, November 2004	Explores the thinking behind the OFR and its implications for how we should be thinking about the intangibles of the business and how they create value

Measuring Intangible Equity. Paper presented to Henley Corporate Governance Conference special interest group - October 2005	Postulates a new theory of intangible equity that can be measured and diagnosed within a holistic framework

Survey Reveals the Power of Internal Communications, Institute of Public Relations Profile Magazine, November 2004	Provides powerful proof that good internal communications improves moral, employee engagement and organisational performance

Bringing the Brand to Life Internally, Peter Hutton & Steve Moffat, e-customerserviceworld.com, October 2004	Explores how effective internal communications help to increase the intangible equity of the business and drive organisational performance

Managing the Brand for Outstanding Performance. Background article on BrandEnergy Research, prepared June 2003	Unpublished article which lays out some of the background thinking to the brand energy concept

Survey Research for Managers – How to Use Surveys in Management Decision-making Book published by Macmillan, 1988, republished in paperback, 1991	Book exploring how to apply research in different areas of business and government	N/A

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