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Papers and Articles

Corporate communications/reputation/CSR

Title	Description	Download
Reconstructing Research for the 21st Century, Research World, December 2006 published by ESOMAR www.esomar.org	Greatly summarised version of ESOMAR paper (see Breaking Down Barriers:Reconstructing Research for the 21^st Century, below)

Breaking down barriers: Reconstructing market research for the 21st Century, ESOMAR Congress 2006	Argues that market research practices have evolved the way they have for historical reasons but they have lost touch with leading edge business thinking and therefore need to be reconstructed to meet 21^st century needs If you are interested in this paper please contact ESOMAR email papers@brandenergyresearch.com	N/A

Can you measure the ROI on Corporate Communications? This paper formed the basis for an article entitled ‘Calculating ROI – A Dubious Business?’ published in Strategic Communications Management, April/May 2004	Casts a sceptical look over attempts to calculate ROI on corporate communications

Understanding the Intangibles as the Real Drivers of Value. BrandEnergy Research Occasional Paper, November 2004	Explores the thinking behind the OFR and its implications for how we should be thinking about the intangibles of the business and how they create value

An issue of Trust. BrandEnergy Research Occasional Paper, November 2004	Explores the nature of trust, how businesses create and destroy trust and how it can be measured and diagnosed

Measuring Intangible Equity. Paper presented to Henley Corporate Governance Conference special interest group - October 2005	Postulates a new theory of intangible equity that can be measured and diagnosed within a holistic framework

Injecting Brand Energy into the Management of Corporate Communications, BrandEnergy Research Occasional Paper, October 2004	Explores the changing role of the corporate communications director in a business environment where value, and the drivers of value creation are increasingly being recognised as intangible

Survey Research for Managers – How to Use Surveys in Management Decision-making Book published by Macmillan, 1988, republished in paperback, 1991	Book exploring how to apply research in different areas of business and government	N/A

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