BrandEnergy Research was founded in 2003 by Peter Hutton.
Peter was previously deputy MD of the leading research agency, MORI, before its takeover by IPSOS.
There he headed up the Corporate and Consumer research division and was a frequent speaker and writer on research and organisational performance.
His first book, Survey Research for Managers, was published in 1988. His second book, ‘What Are Your Staff Trying to Tell You? – Revealing Best and Worst Practice in Employee Surveys’ was published in 2008.
BrandEnergy Research provides research and consultancy services to public and private sector organisations and NGOs.
Clients have included: Abbey/Santander, Alliance Boots, Baily Garner, Blackburn and Darwen Council, The British Red Cross, Echo Research, Eloqui PR, GCap, ICSTIS/PhonePayPlus, Integrity Interactive, Kent County Council, Land Securities, Mediatrack, Northampton Borough Council, Principality Building Society, Steps Drama Learning Development, Tomorrow’s Company.
Each research project is designed to meet the unique needs of clients, avoiding standardised ‘off the shelf’ solutions in favour of bespoke surveys.
Peter Hutton leads, and is intimately involved in, all BrandEnergy Research projects.
‘In 2010 he was made a Fellow of the Market Research Society (MRS) and of the Institute of Consulting. He is also a member of the Independent Consultants Group (ICG).’