Qualitative and quantitative market research, customer satisfaction, employee, corporate reputation and social research.

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Marketing research

To assist in managing the promotion and positioning of your products or services in the market.

A start-up, on-line retailer wanted to develop a brand proposition that encapsulated what it stood for and differentiated it from the competition.

An industry body wanted to find out who read its quarterly newsletter and how it needed to change it to meet the needs of its target audiences more effectively.

A building materials campaigning group wanted to know how architects chose construction materials and the relative strengths and weaknesses of the materials it represented.

A firm providing on-line training services to legal professionals wanted a European-wide survey focused on leading-edge issues to generate publicity to position it as thought leaders in its market.

A leading regional newspaper group was considering redesigning its format and design and wanted the views of its readers on the strengths and weaknesses of its publications and their response to a number of redesign propositions.

To view downloadable articles by Peter Hutton on market research, please CLICK HERE

or on brands and brand energy, CLICK HERE

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